Restaurant Coupon Marketing

Marketers issue over 300 billion coupons a year and are increasing an average of over 3% per year. Over 76% of the population use coupons, according to the Promotion Marketing Association (PMA) Coupon Council. The “Nielsen Company and FMI Management Consulting” reported as of the third quarter of 2009 the coupon industry saw a 29% increase in coupon redemption and a 10% increase in distribution despite a falling face value and shortened expiration date. Free standing inserts accounted for 90% of distribution and redeemed coupons but digital drove the increase in redemption. Traffic to internet coupon sites increased an incredible 38% in 12 months period; whereas in the same time the overall Internet traffic growth was only 5%. The availability of a coupon belonging to your restaurant can make or break you.

Aside from the money saving aspect, people enjoy the feeling of gaining a bargain and being treated as special - its part of the thrill of the hunt of online shopping as much as any financial benefit. Restaurant coupons can be a double-edged sword. Used the right way, they can produce a glutton of new guests. Used the wrong way, they will train your existing customers never to buy your food without a discount.

Brevis Maketing Innovation can help you with creating that special coupon that will attract and keep customers. Brevis Marketing Innovations has many tools to help support you with a valuable internet marketing campaign like a E-mailer, Auto Responder, Money Making Coupon Advertising Program, Survey Taking Software, Brand Awareness Management and other tool. Contact us now for a free creative consultation.